Academic Papers about Customer Intelligence
This website presents the scientific research of the customer intelligence cluster of the Department of Marketing at Ghent University. The field we practice is also known as analytical customer relationship management (CRM) / Business Intelligence in Marketing / Predictive Analytics in Marketing / Customer Data Mining.
Here you will find direct links to the full papers available for download. Publishers forced us to take down the full text of some of the papers. Please contact dirk dot vandenpoel AT ugent dot be for a copy in that case.
Please use the navigation menu on the left <------ to visit our different research topics.
Some recently accepted papers include:
D'HAEN J. & VAN DEN POEL D. (2013), Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework, forthcoming in Industrial Marketing Management.
D'HAEN J., VAN DEN POEL D. & THORLEUCHTER D. (2013), Predicting Customer Profitability During Acquisition: Finding the Optimal Combination of Data Source and Data Mining Technique, Expert Systems with Applications.
BAECKE Ph & VAN DEN POEL D. (2013), Improving Customer Acquisition Models by Incorporating Spatial Autocorrelation at Different Levels of Granularity, Forthcoming in Journal of Intelligent Information Systems.
V.L. Migueis, D. Benoit, Dirk Van den Poel, A.S. Camanho, Joao Falcao e Cunha (2012), Enhanced Decision Support in Credit Scoring Using Bayesian Binary Quantile Regression, Forthcoming in Journal of the Operational Research Society.
BENOIT D. & VAN DEN POEL D. (2012), Binary Quantile Regression: A Bayesian Approach based on the Asymmetric Laplace Density, Journal of Applied Econometrics, 27 (7), 12105-12113.
Education / Training
At the Department of Marketing we also have a specialized Master program in predictive analytics: "Master of Science in Marketing Analysis" (a one-year master program), as well as "Marketing Engineering" (a two-year master as part of Business Engineering).
Moreover, we offer tailor-made training for companies or sectors, such as retail or financial services/banking.