Academic Papers about Customer Intelligence

This website presents the scientific research of the customer intelligence cluster of the Department of Marketing at Ghent University. The field we practice is also known as analytical customer relationship management (CRM) / Business Intelligence in Marketing / Predictive Analytics in Marketing / Customer Data Mining.

Here you will find direct links to the full papers available for download. Publishers forced us to take down the full text of some of the papers. Please contact dirk dot vandenpoel AT ugent dot be for a copy in that case.

Please use the navigation menu on the left <------ to visit our different research topics.

Highlights

Some recently accepted papers include:

DE BOCK K.W. & VAN DEN POEL D. (2011), An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction, Expert Systems with Applications, 38 (10), 12293-12301.

VERHAERT G.A. & VAN DEN POEL D. (2011), Empathy as Added Value in Predicting Donation Behavior, Forthcoming in Journal of Business Research.

BENOIT D. & VAN DEN POEL D. (2011), Binary Quantile Regression: A Bayesian Approach based on the Asymmetric Laplace Density, Forthcoming in Journal of Applied Econometrics.

Education / Training

At the Department of Marketing we also have a specialized Master program in predictive analytics: "Master of Marketing Analysis" (a one-year master program), as well as "Marketing Engineering" (a two-year master as part of Business Engineering).

Moreover, we offer tailor-made training for companies or sectors, such as retail or financial services/banking.