Academic Papers about Customer Intelligence

This website presents the scientific research of the customer intelligence cluster of the Department of Marketing at Ghent University. The field we practice is also known as analytical customer relationship management (CRM) / Business Intelligence in Marketing / Predictive Analytics in Marketing / Customer Data Mining.

Here you will find direct links to the full papers available for download. Publishers forced us to take down the full text of some of the papers. Please contact dirk dot vandenpoel AT ugent dot be for a copy in that case.

Please use the navigation menu on the left <------ to visit our different research topics.

Highlights

Some recently accepted papers include:

DE BOCK K.W., COUSSEMENT K., VAN DEN POEL D. (2010), Ensemble classification based on generalized additive models , Computational Statistics and Data Analysis, Forthcoming.

DE BOCK K.W. & VAN DEN POEL D. (2010), Predicting website audience demographics for web advertising targeting using multi-website clickstream data, Fundamenta Informaticae, Forthcoming.

BAECKE Ph & VAN DEN POEL D. (2009), Data Augmentation by Predicting Spending Pleasure Using Commercially Available External Data, Forthcoming in Journal of Intelligent Information Systems.

PRINZIE A. & VAN DEN POEL D. (2009), Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: An Acquisition Pattern Analysis approach, Forthcoming in Journal of Intelligent Information Systems.

Education / Training

At the Department of Marketing we also have a specialized Master program in predictive analytics: "Master of Marketing Analysis" (a one-year master program), as well as "Marketing Engineering" (a two-year master as part of Business Engineering).