Academic Papers about Non-Profit Marketing
Click on the paper title to obtain a full text version. On the subsequent page, you will have to click the pdf-downloadlink.
VERHAERT G. & VAN DEN POEL D. (2012), The role of seed money and threshold size in optimizing fundraising campaigns: Past behavior matters!, Expert Systems with Application, 39 (18), 13075-13084.
VERHAERT G. & VAN DEN POEL D. (2011), Empathy as Added Value in Predicting Donation Behavior, Journal of Business Research, 64 (12), 1288-1295.
VERHAERT G. & VAN DEN POEL D. (2011), Improving campaign success rate by tailoring donation requests along the donor lifecycle, Journal of Interactive Marketing, 25 (1), 51-63.
JONKER J.J., PIERSMA N. & VAN DEN POEL D. (2004), Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability, Expert Systems with Applications, 27 (2), 159-168.
A 30' video featuring Dr. Griet A. Verhaert is available from this page.