Academic Papers about Customer Profitability

Click on the paper title to obtain a full text version. On the subsequent page, you will have to click the pdf-downloadlink.

BENOIT D.F., VAN DEN POEL D. (2009), Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting: An application in financial services, Expert Systems with Applications, 36 (7), 10475-10484.

LARIVIERE B., VAN DEN POEL D. (2005), Predicting Customer Retention and Profitability by Using Random Forest and Regression Forest Techniques, Expert Systems with Applications, 29 (2), 472-484.