Academic Papers about Data Augmentation

Click on the paper title to obtain a full text version. On the subsequent page, you will have to click the pdf-downloadlink.

D'HAEN J. & VAN DEN POEL D. (2013), Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework, Industrial Marketing Management, 42 (4), 544-551.

D'HAEN J., VAN DEN POEL D. & THORLEUCHTER D. (2013), Predicting Customer Profitability During Acquisition: Finding the Optimal Combination of Data Source and Data Mining Technique, Expert Systems with Applications, 40 (6), 2007-2012.

BAECKE Ph & VAN DEN POEL D. (2011), Data Augmentation by Predicting Spending Pleasure Using Commercially Available External Data, Journal of Intelligent Information Systems, 36 (3), 367-383.

BAECKE Ph & VAN DEN POEL D. (2010), Improving purchasing behavior predictions by data augmentation with situational variables, International Journal of Information Techonology and Decision Making, 9 (6), 853-872.

BUCKINX W., VERSTRAETEN G., VAN DEN POEL D. (2007), Predicting Customer Loyalty Using the Internal Transactional Database, Expert Systems with Applications, 32 (1), 125-134.

Click on Videos on the navigation bar on the left-hand side of the screen to watch our video "Spending Pleasure" as well as "Situational Variables" about data augmentation.